{"id":550,"date":"2024-10-10T18:49:43","date_gmt":"2024-10-10T18:49:43","guid":{"rendered":"https:\/\/idarriba.com\/?p=550"},"modified":"2024-10-10T18:56:07","modified_gmt":"2024-10-10T18:56:07","slug":"innovations-in-intellectual-property-the-importance-of-branding","status":"publish","type":"post","link":"https:\/\/idarriba.com\/es\/innovations-in-intellectual-property-the-importance-of-branding\/","title":{"rendered":"Innovaciones en propiedad intelectual: la importancia del branding"},"content":{"rendered":"<p>El 8 de octubre de 2024 participamos en el evento <em>\u201cMarcas que pueden convertirse en marcas\u201d <\/em>organizado por la Universidad de Palermo. El evento cont\u00f3 con la conferencia del consultor internacional Giulio C. Zanetti y cont\u00f3 con la participaci\u00f3n del Dr. Gonzalo Nazar de la Vega, subdirector del Instituto de Derecho y Econom\u00eda de la UP.<\/p>\n\n\n\n<p>Giulio Zanetti es un destacado abogado que actualmente se desempe\u00f1a como consultor internacional para varias organizaciones globales, entre ellas el Banco Mundial, la OMPI, la ONUDC, la IDLO y la EPLO, entre otras. Adem\u00e1s, el Sr. Zanetti es profesor visitante en el M\u00e1ster en Derecho de la Propiedad Intelectual de Tur\u00edn, programa organizado conjuntamente por la OMPI y la Universidad de Tur\u00edn.<\/p>\n\n\n\n<p>Puedes acceder al evento en este <a href=\"https:\/\/www.palermo.edu\/derecho\/2024\/octubre\/innovaciones-propiedad-intelectual-branding-marcas.html\" data-type=\"link\" data-id=\"https:\/\/www.palermo.edu\/derecho\/2024\/octubre\/innovaciones-propiedad-intelectual-branding-marcas.html\">enlace al evento<\/a><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>On 8 October 2024, we participated in the event \u201cTrade Marks that can Become Brands\u201d organised by the Universidad de Palermo. The event featured a lecture by international consultant Giulio C. Zanetti and included Dr. Gonzalo Nazar de la Vega, the deputy director of the UP Institute for Law and Economics. Giulio Zanetti is a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[9,8,10,7],"class_list":["post-550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ip","tag-argentina","tag-brands","tag-consumer","tag-trademarks"],"_links":{"self":[{"href":"https:\/\/idarriba.com\/es\/wp-json\/wp\/v2\/posts\/550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idarriba.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idarriba.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idarriba.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/idarriba.com\/es\/wp-json\/wp\/v2\/comments?post=550"}],"version-history":[{"count":4,"href":"https:\/\/idarriba.com\/es\/wp-json\/wp\/v2\/posts\/550\/revisions"}],"predecessor-version":[{"id":557,"href":"https:\/\/idarriba.com\/es\/wp-json\/wp\/v2\/posts\/550\/revisions\/557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idarriba.com\/es\/wp-json\/wp\/v2\/media\/553"}],"wp:attachment":[{"href":"https:\/\/idarriba.com\/es\/wp-json\/wp\/v2\/media?parent=550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idarriba.com\/es\/wp-json\/wp\/v2\/categories?post=550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idarriba.com\/es\/wp-json\/wp\/v2\/tags?post=550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}